---
title: Coupler Insights | Sigurd J. Vik
description: Co-Founder and Strategy Director in Coupler. I built my first website in 1995, and I still haven't made my last one.
---

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![Sigurd J. Vik](https://via.placeholder.com/100x100.jpg/e0e7ee)

### Sigurd J. Vik

<https://www.linkedin.com/in/sigurdjvik/>

Co-Founder and Strategy Director in Coupler. I built my first website in 1995, and I still haven't made my last one.

#### Recent posts by Sigurd J. Vik

###### 2 min read

## [Er det så viktig å lykkes på LinkedIn? Ja.](https://www.couplerhq.com/blog/er-det-s%C3%A5-viktig-%C3%A5-lykkes-p%C3%A5-linkedin-ja?hsLang=nb)

 By [Sigurd J. Vik](https://www.couplerhq.com/blog/author/sigurd-j-vik) on 08.mai.2024 14:17:39

[![](https://www.couplerhq.com/hubfs/1711368113490%20%281%29.png)](https://www.couplerhq.com/blog/er-det-s%C3%A5-viktig-%C3%A5-lykkes-p%C3%A5-linkedin-ja?hsLang=nb)

Du trenger ikke engang vente på svaret. Fordi: For ledere har det blitt essensielt å lykkes inne i næringslivets aller viktigste digitale møterom: LinkedIn. Men hvordan?

###### 13 min read

## [En snarvei til bedre digital markedsføring: 8 konkrete tips som vi vet virker](https://www.couplerhq.com/blog/marketing-basics-guide-no?hsLang=nb)

 By [Sigurd J. Vik](https://www.couplerhq.com/blog/author/sigurd-j-vik) on 07.des.2022 10:41:00

[![](https://www.couplerhq.com/hubfs/Bild%20nyhetsbrev.jpg)](https://www.couplerhq.com/blog/marketing-basics-guide-no?hsLang=nb)

Du vet når du har hatt et godt møte, hvor bra det føles å bli bedt om å sende over det du nettopp har presentert. Ikke bare gikk møtet bra, men kunden vil faktisk bruke sin egen tid på å fordype seg i det du har kunnskap om! Men møter tar tid, og ikke er det lett å huske å følge opp. 

###### Topics: [how-to](https://www.couplerhq.com/blog/topic/how-to?hsLang=nb) [sales](https://www.couplerhq.com/blog/topic/sales?hsLang=nb) [content strategy](https://www.couplerhq.com/blog/topic/content-strategy?hsLang=nb) [guide](https://www.couplerhq.com/blog/topic/guide?hsLang=nb) [marketing](https://www.couplerhq.com/blog/topic/marketing?hsLang=nb) [digital marketing](https://www.couplerhq.com/blog/topic/digital-marketing?hsLang=nb)

###### 6 min read

## [Hvorfor HubSpot, og hvilket nivå? Et avansert system forklart med vanlige ord.](https://www.couplerhq.com/blog/hvorfor-hubspot-forklart-med-vanlige-ord?hsLang=nb)

 By [Sigurd J. Vik](https://www.couplerhq.com/blog/author/sigurd-j-vik) on 23.mar.2021 23:46:19

[![](https://www.couplerhq.com/hubfs/For-website/1.%20Illustrasjoner/inbound-sites-full-cover-coupler.png)](https://www.couplerhq.com/blog/hvorfor-hubspot-forklart-med-vanlige-ord?hsLang=nb)

### Hvorfor trenger man HubSpot til markedsføring hvis man driver med salg i dag?

  

 Når man har jobbet med systemet en stund blir det nesten vanskelig å svare konkret fordi det blir en naturlig del av arbeidsflyten. For å sammenligne er det litt som å bruke Word til å skrive et dokument versus en skrivemaskin, eller kanskje mer teknisk korrekt sammenligning: Å bygge en webside ved hjelp av et CMS versus å bygge en database selv. Sistnevnte er fullt mulig, og mer effektivt enn å kode ren HTML, men så snart man har begynt å bruke et CMS er det så mye mer effektivt for å publisere innhold på en webside at alle stort sett har sluttet å lage egne løsninger for dette.

  

###### Topics: [marketing technology](https://www.couplerhq.com/blog/topic/marketing-technology?hsLang=nb) [CRM](https://www.couplerhq.com/blog/topic/crm?hsLang=nb) [guide](https://www.couplerhq.com/blog/topic/guide?hsLang=nb) [knowledge base](https://www.couplerhq.com/blog/topic/knowledge-base?hsLang=nb) [digital marketing](https://www.couplerhq.com/blog/topic/digital-marketing?hsLang=nb) [inbound marketing](https://www.couplerhq.com/blog/topic/inbound-marketing?hsLang=nb) [HubSpot](https://www.couplerhq.com/blog/topic/hubspot?hsLang=nb)

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