--- title: Coupler Insights | marketing technology description: "marketing technology | Coupler Insights: Our professional blog" --- [![Coupler logo](https://www.couplerhq.com/hs-fs/hubfs/coupler-logo-horizontal.png?width=889&height=194&name=coupler-logo-horizontal.png) ![Coupler logo](https://www.couplerhq.com/hs-fs/hubfs/Coupler-logo-blue-horizontal.png?width=889&height=194&name=Coupler-logo-blue-horizontal.png)](https://www.couplerhq.com?hsLang=nb) - [Norwegian Bokmål](https://www.couplerhq.com/blog/tag/marketing-technology) - [English](https://www.couplerhq.com/en/blog/tag/marketing-technology) - [Svenska](https://www.couplerhq.com/sv/blog/tag/marketing-technology) - [Svenska – Sverige](https://www.couplerhq.com/sv-se/blog/tag/marketing-technology) - [Services](https://www.couplerhq.com/services) - [News](https://www.couplerhq.com/news) - [About Us](https://www.couplerhq.com/about-us) - [Join Our Team](https://www.couplerhq.com/join-coupler) - [Contact Us](https://www.couplerhq.com/contact-us) ###### 6 min read ## [Norske B2B-nettsider? Utdaterte og kjipe](https://www.couplerhq.com/blog/norske-b2b-nettsider-utdaterte-og-kjipe?hsLang=nb) By [Coupler](https://www.couplerhq.com/blog/author/coupler) on 08.des.2022 14:30:07 [![](https://www.couplerhq.com/hubfs/gran-artikkel.jpg)](https://www.couplerhq.com/blog/norske-b2b-nettsider-utdaterte-og-kjipe?hsLang=nb) Er jo synd å si det, men mange norske B2B-firma sitter på en ekstremt utdatert nettside. “Vi må ha en ny!”, sier sjefen en dag. Ja, det må dere. Men tro ikke at jobben er over når fargene er valgt og siden går *live.* Det er nemlig *da* selskapet starter! ###### Topics: [inbound](https://www.couplerhq.com/blog/topic/inbound?hsLang=nb) [marketing technology](https://www.couplerhq.com/blog/topic/marketing-technology?hsLang=nb) [knowledge base](https://www.couplerhq.com/blog/topic/knowledge-base?hsLang=nb) [inbound marketing](https://www.couplerhq.com/blog/topic/inbound-marketing?hsLang=nb) ###### 4 min read ## [Menneske eller kunstig intelligens? Silvija Seres fra LØRN.TECH forklarer](https://www.couplerhq.com/blog/menneske-eller-kunstig-intelligens-ai-hvem-gir-oss-de-beste-svarene?hsLang=nb) By [Dina Aarthun Engh](https://www.couplerhq.com/blog/author/dina-aarthun-engh) on 10.sep.2021 10:08:32 [![](https://www.couplerhq.com/hubfs/For-website/Vik%20Seres%20Lorntech%20blogg%20image.png)](https://www.couplerhq.com/blog/menneske-eller-kunstig-intelligens-ai-hvem-gir-oss-de-beste-svarene?hsLang=nb) Med stor framgang er kunstig intelligens neste steg for de som er i framkant og driver med marketing automation. Ofte presenteres vi med det kjente dilemmaet, hvem er best - menneske eller maskin? Vi har bedt den fremtidsrettede Silvija Seres om å ta en titt inn i glasskulen, da vår egen Sigurd J. Vik i Coupler var gjest i podcasten hennes, LØRN.TECH. Temaet for episoden er bruken av ny teknologi, data og digital markedsføring. Silvija Seres er en anerkjent matematiker og bedriftsrådgiver som kan mye om teknologi. I dette intervjuet snakker hun rundt nåtidens og fremtidens bruk av digital teknologi, deriblant kunstig intelligens. ###### Topics: [marketing technology](https://www.couplerhq.com/blog/topic/marketing-technology?hsLang=nb) [digital marketing](https://www.couplerhq.com/blog/topic/digital-marketing?hsLang=nb) [AI](https://www.couplerhq.com/blog/topic/ai?hsLang=nb) [privacy](https://www.couplerhq.com/blog/topic/privacy?hsLang=nb) [technology](https://www.couplerhq.com/blog/topic/technology?hsLang=nb) ###### 6 min read ## [Hvorfor HubSpot, og hvilket nivå? Et avansert system forklart med vanlige ord.](https://www.couplerhq.com/blog/hvorfor-hubspot-forklart-med-vanlige-ord?hsLang=nb) By [Sigurd J. Vik](https://www.couplerhq.com/blog/author/sigurd-j-vik) on 23.mar.2021 23:46:19 [![](https://www.couplerhq.com/hubfs/For-website/1.%20Illustrasjoner/inbound-sites-full-cover-coupler.png)](https://www.couplerhq.com/blog/hvorfor-hubspot-forklart-med-vanlige-ord?hsLang=nb) ### Hvorfor trenger man HubSpot til markedsføring hvis man driver med salg i dag?   Når man har jobbet med systemet en stund blir det nesten vanskelig å svare konkret fordi det blir en naturlig del av arbeidsflyten. For å sammenligne er det litt som å bruke Word til å skrive et dokument versus en skrivemaskin, eller kanskje mer teknisk korrekt sammenligning: Å bygge en webside ved hjelp av et CMS versus å bygge en database selv. Sistnevnte er fullt mulig, og mer effektivt enn å kode ren HTML, men så snart man har begynt å bruke et CMS er det så mye mer effektivt for å publisere innhold på en webside at alle stort sett har sluttet å lage egne løsninger for dette.   ###### Topics: [marketing technology](https://www.couplerhq.com/blog/topic/marketing-technology?hsLang=nb) [CRM](https://www.couplerhq.com/blog/topic/crm?hsLang=nb) [guide](https://www.couplerhq.com/blog/topic/guide?hsLang=nb) [knowledge base](https://www.couplerhq.com/blog/topic/knowledge-base?hsLang=nb) [digital marketing](https://www.couplerhq.com/blog/topic/digital-marketing?hsLang=nb) [inbound marketing](https://www.couplerhq.com/blog/topic/inbound-marketing?hsLang=nb) [HubSpot](https://www.couplerhq.com/blog/topic/hubspot?hsLang=nb) ###### 4 min read ## [How to market your business on YouTube](https://www.couplerhq.com/blog/how-to-market-your-business-on-youtube?hsLang=nb) By [Asmund Holtan](https://www.couplerhq.com/blog/author/asmund-holtan) on 24.apr.2020 14:55:58 [![](https://www.couplerhq.com/hubfs/youtube-3157978_1920.jpg)](https://www.couplerhq.com/blog/how-to-market-your-business-on-youtube?hsLang=nb) Forget cat videos, Youtube is in fact the second largest search engine after google. Youtube is not just for entertainment purposes, it is also a place people go to do research,  find knowledge and educate themselves. Chances are that your potential customers are on youtube right now, as you read this, looking for answers to their questions and solutions to their problems. So why not help them by creating video content? ###### Topics: [how-to](https://www.couplerhq.com/blog/topic/how-to?hsLang=nb) [inbound](https://www.couplerhq.com/blog/topic/inbound?hsLang=nb) [marketing technology](https://www.couplerhq.com/blog/topic/marketing-technology?hsLang=nb) [growth marketing](https://www.couplerhq.com/blog/topic/growth-marketing?hsLang=nb) [content strategy](https://www.couplerhq.com/blog/topic/content-strategy?hsLang=nb) [Brand Building](https://www.couplerhq.com/blog/topic/brand-building?hsLang=nb) [guide](https://www.couplerhq.com/blog/topic/guide?hsLang=nb) ###### 6 min read ## [Kjenn menneskene bedre enn verktøyene](https://www.couplerhq.com/blog/performance-marketing-dj?hsLang=nb) By [Una Isabelle Handzic](https://www.couplerhq.com/blog/author/una-isabelle-handzic) on 20.des.2018 14:53:43 [![](https://www.couplerhq.com/hubfs/Team/aasmund-holtan-coupler.jpg)](https://www.couplerhq.com/blog/performance-marketing-dj?hsLang=nb) ### Den 28 år gamle *valdresguten* jobber med markedsføringsteknologi for Couplers kunder og er den mannen i rommet alle snur seg mot når møtene begynner å handle om resultatene av digitale kampanjer. Men det er ikke alt. **Du kan være teknisk god, men likevel selge drit, sier Åsmund Holtan.** ###### Topics: [recruitment](https://www.couplerhq.com/blog/topic/recruitment?hsLang=nb) [marketing technology](https://www.couplerhq.com/blog/topic/marketing-technology?hsLang=nb) ###### 3 min read ## [De er ikke her for å stjele jobben din](https://www.couplerhq.com/blog/de-er-ikke-her-for-a-stjele-jobben-din?hsLang=nb) By [Lars Myhren Holand](https://www.couplerhq.com/blog/author/lars-myhren-holand) on 16.okt.2018 14:23:44 [![](https://www.couplerhq.com/hubfs/andre-giaever-coupler.jpg)](https://www.couplerhq.com/blog/de-er-ikke-her-for-a-stjele-jobben-din?hsLang=nb) #### André Giæver mener alle trenger hjelp av roboter i markedsføring. Nå setter han dem i arbeid for Coupler. ###### Topics: [recruitment](https://www.couplerhq.com/blog/topic/recruitment?hsLang=nb) [marketing technology](https://www.couplerhq.com/blog/topic/marketing-technology?hsLang=nb) [All posts](https://www.couplerhq.com/blog/all) [![Coupler](https://www.couplerhq.com/hs-fs/hubfs/coupler-logo-horizontal.png?width=200&height=44&name=coupler-logo-horizontal.png "Coupler")](https://www.couplerhq.com/?hsLang=nb) Copyright © 2020 Coupler