---
title: Scaling Marketing Beyond Borders
description: Learn how we helped Tikkio scale their online marketing and sales.
---

<https://www.couplerhq.com/case>

# [Scaling Marketing Beyond Borders](https://www.couplerhq.com/case/saas-marketing-case-study-tikkio)

 Written by [Magnus Nilsson](https://www.couplerhq.com/case/author/magnus-nilsson) | Jan 25, 2021 12:25:40 PM

#### *“Coupler has built a highly effective marketing machine which has significantly increased Tikkios no-touch sales, and will help us scale further”, says Kjetil Aarseth, CEO, Tikkio*

 

**Tikkio is a fast-growing ticketing software as a service. It challenges the established industry giants by offering lower fees, avoiding long-term contracts and not least is founded by people from the event industry who have longed for a better platform.**

##### THE CHALLENGE

While the team at Tikkio had already achieved good growth over the last few years, its marketing efforts were mostly manual and focusing on high-touch sales, straining its lean organization. With ambitious expansion plans, its marketing had to improve its scalability

##### OUR APPROACH

 Coupler identified four important aspects to ensure success:

- **Working closely as an extended part of the Tikkio marketing team**, with a focus on knowledge share and transfer. This included establishing solid reporting routines which documented each hypothesis and consequent marketing initiative. The aim was to build a knowledge database of which marketing initiatives worked and what didn’t deliver on expectations, to ensure continuous learning and optimisation.
- **Moving the current static website to a robust content management system**. This allowed for easy publishing of content marketing and quickly generating landing pages for a/b-testing. In addition, Coupler focused specifically on technical search engine optimisation (SEO) to ensure that Tikkio would reap the awards of its brand value.
- **Establishing editorial processes** and guidelines for content production, to please both visitors and search engines.
- **Optimisation of performance marketing** such as Google Ads and Facebook Ads, by creating funnels that guided users through the decision making process.

##### RESULTS OF THE PARTNERSHIP

An effective customer generating machine that scales with Tikkio’s ambitions:

- Significantly increased the number of no-touch sales
- Accelerated the results in the home market of Norway, and helped established Tikkio in Denmark
- Achieved strong positions in organic search on important keywords (from page 5 to first position) which lowered customer acquisition costs

 

[View full post](https://www.couplerhq.com/case/saas-marketing-case-study-tikkio)

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