---
title: Kyoto Heatcube Video 1.0
description: "Explaining an innovation starts with the problem: How do you put the sun in a box? Video is a powerful medium, especially when explaining the technology."
---

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###### 1 min read

# [Kyoto Heatcube Video 1.0](https://www.couplerhq.com/case/video-kyoto-heatcube)

###### Topics: [marketing technology](https://www.couplerhq.com/case/topic/marketing-technology) [case study](https://www.couplerhq.com/case/topic/case-study) [content strategy](https://www.couplerhq.com/case/topic/content-strategy) [video](https://www.couplerhq.com/case/topic/video)

 

**Explaining an innovation starts with the problem: How do you put the sun in a box?**

 

There is plenty of renewable energy in the world today. Just not at night and not when the wind isn't blowing. As a result, industrial production is powered by more stable and expensive carbon-based sources. What will it take to decarbonize the industry? The sun put into a box. **That is what Kyoto wanted us to explain**. They have made Heatcube, a thermal battery that stores green energy. Disconnecting when it is generated from when it can be used. Making green energy a choice for industries everywhere. 

**We explain the process through the powerful media that video is.**

 

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![Lars Myhren Holand](https://www.couplerhq.com/hubfs/Team/Lars-Myhren-Holand-coupler-1-500x500.jpg)

#### Written by Lars Myhren Holand

 b2c video, campaign

 

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