Coupler Fuels 85% More Leads at 37% Lower Cost for M-TETT year-over-year

Written by Coupler | Mar 4, 2025 4:48:54 PM

“Coupler has dramatically improved both lead volume and CPL for M-TETT, while maintaining and improving lead quality.", Pål Standal, CMO at M-TEK & M-TETT

 
M-TETT, the leading firm in targeted repair of bathrooms in Norway, approached Coupler with the objective of building a more profitable growth strategy. Facing high customer acquisition costs and a plateau in lead volume, M-TETT wanted fresh “eyes” and a new comprehensive growth strategy.

 

 
About M-TETT

While M-TETT specializes in localized bathroom repairs. Instead of complete bathroom renovations due to damage, M-TETT performs targeted repairs, saving customers hundreds of millions of NOK in renovation costs annually. This approach benefits both the environment and the customer's finances.

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Challenges
Before partnering with Coupler, M-TETT faced two primary challenges:
 
    1. Stagnant Lead Growth: Despite efforts to expand their campaigns, the number of high-quality leads had plateaued at 255 annually in 2023.
    2. High Cost Per Acquisition (CPA): With a CPA of 1490 NOK per lead, their marketing efforts were becoming financially unsustainable.

 

Solution: Data-Driven Approach & Rapid Experimentation
Coupler crafted a new growth strategy for M-TETT, optimizing their performance marketing framework and focusing on tangible, measurable results:
  • Offline Conversion Tracking
    We integrated HubSpot with advertising channels to precisely track and sync conversion data, enabling more accurate optimization.
  • AI-Driven Advertising
    By deploying a robust Performance Max campaign, we tapped into new high-quality audiences at a better CPA.
  • Keyword & Ad Group Optimization
    Using data-driven insights, we refined campaigns to maximize return on investment.
  • Rapid Creative & Messaging Experiments
    Through fast, iterative testing of fresh ad creatives and messaging, we discovered new angles that resonated with M-TETT’s target market.

[Get the data-backed ads playbook for high-growth companies here]

Results
By the end of 2024, Coupler delivered transformative results for M-TETT:
  • 85% Increase in High-Quality Leads Y/Y: Lead volume surged from 255 in 2023 to 472 in 2024.
  • 37% Reduction in CPA: Cost per acquisition decreased significantly from 1490 NOK to 927 NOK per lead.

 

Impact

These results have positioned M-TETT for sustained growth. The increase in high-quality leads provided significantly more jobs to their field specialists and enabled faster job completion. The end result was a profitable performance machine with a higher lead volume at a lower cost, directly impacting both the bottom and top line revenue.
 
"Coupler has dramatically improved both lead volume and CPL for M-TETT, while maintaining and improving lead quality. Through testing and data-driven advisory, we have been able to identify more efficient conversion strategies and execute on these to support our considerable growth in 2024."
Pål Standal, CMO at M-TEK & M-TETT
 
Conclusion
Through rapid experimentation, data-driven execution, and an AI-first approach, Coupler empowered M-TETT to achieve significant growth in high-quality lead generation while reducing costs. This success story highlights Coupler's commitment to delivering measurable and impactful results for its clients.
 
[Get the data-backed ads playbook for high-growth companies here]

 
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