---
title: Coupler Fuels 85% More Leads at 37% Lower Cost for M-TETT year-over-year
description: Learn how Coupler helped M-TETT boost lead volume and cut costs with data-driven strategies and AI-driven advertising.
---

<https://www.couplerhq.com/case>

# [Coupler Fuels 85% More Leads at 37% Lower Cost for M-TETT year-over-year](https://www.couplerhq.com/case/case-study-m-tett)

 Written by [Coupler](https://www.couplerhq.com/case/author/coupler) | Mar 4, 2025 4:48:54 PM

#### *“Coupler has dramatically improved both lead volume and CPL for M-TETT, while maintaining and improving lead quality.", Pål Standal, CMO at M-TEK & M-TETT*

##### **M-TETT, the leading firm in targeted repair of bathrooms in Norway, approached Coupler with the objective of building a more profitable growth strategy. Facing high customer acquisition costs and a plateau in lead volume, M-TETT wanted fresh “eyes” and a new comprehensive growth strategy.**

 

##### About M-TETT

While M-TETT specializes in localized bathroom repairs. Instead of complete bathroom renovations due to damage, M-TETT performs targeted repairs, saving customers hundreds of millions of NOK in renovation costs annually. This approach benefits both the environment and the customer's finances.

[\[Get the data-backed ads playbook for high-growth companies here\]](https://share.hsforms.com/1LaoRimafSQu6M9xO1Mu_OQ3yna0)

##### Challenges

 Before partnering with Coupler, M-TETT faced two primary challenges:  
 

1. 1. **Stagnant Lead Growth:** Despite efforts to expand their campaigns, the number of high-quality leads had plateaued at 255 annually in 2023.
     2. **High Cost Per Acquisition (CPA):** With a CPA of 1490 NOK per lead, their marketing efforts were becoming financially unsustainable.

 

##### Solution: Data-Driven Approach & Rapid Experimentation

 Coupler crafted a new growth strategy for M-TETT, optimizing their performance marketing framework and focusing on tangible, measurable results:

- **Offline Conversion Tracking**  
  We integrated HubSpot with advertising channels to precisely track and sync conversion data, enabling more accurate optimization.
- **AI-Driven Advertising**  
  By deploying a robust Performance Max campaign, we tapped into new high-quality audiences at a better CPA.
- **Keyword & Ad Group Optimization**  
  Using data-driven insights, we refined campaigns to maximize return on investment.
- Rapid Creative & Messaging ExperimentsThrough fast, iterative testing of fresh ad creatives and messaging, we discovered new angles that resonated with M-TETT’s target market.

[\[Get the data-backed ads playbook for high-growth companies here\]](https://share.hsforms.com/1LaoRimafSQu6M9xO1Mu_OQ3yna0)

##### Results

 By the end of 2024, Coupler delivered transformative results for M-TETT:

- **85% Increase in High-Quality Leads Y/Y:** Lead volume surged from 255 in 2023 to 472 in 2024.
- **37% Reduction in CPA:** Cost per acquisition decreased significantly from 1490 NOK to 927 NOK per lead.

 

Impact

These results have positioned M-TETT for sustained growth. The increase in high-quality leads provided significantly more jobs to their field specialists and enabled faster job completion. The end result was a profitable performance machine with a higher lead volume at a lower cost, directly impacting both the bottom and top line revenue.

 

*"Coupler has dramatically improved both lead volume and CPL for M-TETT, while maintaining and improving lead quality. Through testing and data-driven advisory, we have been able to identify more efficient conversion strategies and execute on these to support our considerable growth in 2024."*

**Pål Standal, CMO at M-TEK & M-TETT**

 

##### Conclusion

 Through rapid experimentation, data-driven execution, and an AI-first approach, Coupler empowered M-TETT to achieve significant growth in high-quality lead generation while reducing costs. This success story highlights Coupler's commitment to delivering measurable and impactful results for its clients.

 

[\[Get the data-backed ads playbook for high-growth companies here\]](https://share.hsforms.com/1LaoRimafSQu6M9xO1Mu_OQ3yna0)

 

[View full post](https://www.couplerhq.com/case/case-study-m-tett)

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