Topics: case study
“Coupler has dramatically improved both lead volume and CPL for M-TETT, while maintaining and improving lead quality.", Pål Standal, CMO at M-TEK & M-TETT
M-TETT, the leading firm in targeted repair of bathrooms in Norway, approached Coupler with the objective of building a more profitable growth strategy. Facing high customer acquisition costs and a plateau in lead volume, M-TETT wanted fresh “eyes” and a new comprehensive growth strategy.
About M-TETT
While M-TETT specializes in localized bathroom repairs. Instead of complete bathroom renovations due to damage, M-TETT performs targeted repairs, saving customers hundreds of millions of NOK in renovation costs annually. This approach benefits both the environment and the customer's finances.
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Challenges
Before partnering with Coupler, M-TETT faced two primary challenges:-
- Stagnant Lead Growth: Despite efforts to expand their campaigns, the number of high-quality leads had plateaued at 255 annually in 2023.
- High Cost Per Acquisition (CPA): With a CPA of 1490 NOK per lead, their marketing efforts were becoming financially unsustainable.
Solution: Data-Driven Approach & Rapid Experimentation
Coupler crafted a new growth strategy for M-TETT, optimizing their performance marketing framework and focusing on tangible, measurable results:- Offline Conversion Tracking
We integrated HubSpot with advertising channels to precisely track and sync conversion data, enabling more accurate optimization. - AI-Driven Advertising
By deploying a robust Performance Max campaign, we tapped into new high-quality audiences at a better CPA. - Keyword & Ad Group Optimization
Using data-driven insights, we refined campaigns to maximize return on investment. - Rapid Creative & Messaging Experiments
Through fast, iterative testing of fresh ad creatives and messaging, we discovered new angles that resonated with M-TETT’s target market.
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Results
By the end of 2024, Coupler delivered transformative results for M-TETT:- 85% Increase in High-Quality Leads Y/Y: Lead volume surged from 255 in 2023 to 472 in 2024.
- 37% Reduction in CPA: Cost per acquisition decreased significantly from 1490 NOK to 927 NOK per lead.
Impact
These results have positioned M-TETT for sustained growth. The increase in high-quality leads provided significantly more jobs to their field specialists and enabled faster job completion. The end result was a profitable performance machine with a higher lead volume at a lower cost, directly impacting both the bottom and top line revenue.
"Coupler has dramatically improved both lead volume and CPL for M-TETT, while maintaining and improving lead quality. Through testing and data-driven advisory, we have been able to identify more efficient conversion strategies and execute on these to support our considerable growth in 2024."
Pål Standal, CMO at M-TEK & M-TETT
Conclusion
Through rapid experimentation, data-driven execution, and an AI-first approach, Coupler empowered M-TETT to achieve significant growth in high-quality lead generation while reducing costs. This success story highlights Coupler's commitment to delivering measurable and impactful results for its clients.
