Tikkio is a fast-growing ticketing software as a service. It challenges the established industry giants by offering lower fees, avoiding long-term contracts and not least is founded by people from the event industry who have longed for a better platform.
- Working closely as an extended part of the Tikkio marketing team, with a focus on knowledge share and transfer. This included establishing solid reporting routines which documented each hypothesis and consequent marketing initiative. The aim was to build a knowledge database of which marketing initiatives worked and what didn’t deliver on expectations, to ensure continuous learning and optimisation.
- Moving the current static website to a robust content management system. This allowed for easy publishing of content marketing and quickly generating landing pages for a/b-testing. In addition, Coupler focused specifically on technical search engine optimisation (SEO) to ensure that Tikkio would reap the awards of its brand value.
- Establishing editorial processes and guidelines for content production, to please both visitors and search engines.
- Optimisation of performance marketing such as Google Ads and Facebook Ads, by creating funnels that guided users through the decision making process.