Webinars are much more than digital versions of seminars, although the fundamental strategy is the same. The power of the webinar lies in its format: Webinars can be an immersive experience, filled with multimedia elements and personal interaction. This gives marketers a unique opportunity to deliver highly compelling and educational content people can’t find anywhere else.
The production process can be broken down into these key components:
- Webinar strategy
- Sales alignment
- Promotional plan
- Project timeline
- Post-webinar activities
Effective webinars have specific and measurable goals and cover topics your audience cares about in an engaging and visual manner. Furthermore, a webinar should drive to an action in correspondence with a predetermined goals. Being digital, progression should be tracked and reported accordingly.
- Provide webinar strategy, objectives and topics
- Provide checklist for excellent execution
- Create before and after content
- Execute promotion of webinar
- Advise and implement technical setup
- Report and evaluate
- Create templates and follow-up for your sales team
- And more...
Executing a webinar is half the fun, the real job starts when the webinar is over. Hence, the key to successful webinars is sales and marketing alignment.
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