---
title: | Andre Fredrik Wesenberg
---

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### Andre Fredrik Wesenberg

#### Recent posts by Andre Fredrik Wesenberg

## [Webinars](https://www.couplerhq.com/capabilities/webinars)

 By [Andre Fredrik Wesenberg](https://www.couplerhq.com/capabilities/author/andre-fredrik-wesenberg) on Mar 17, 2020 10:36:46 AM

Webinars are much more than **digital versions of seminars**, although the fundamental strategy is the same. The power of the webinar lies in its format: Webinars can be an **immersive experience, filled with multimedia elements and personal interaction.** This gives marketers a unique opportunity to deliver highly compelling and educational content people can’t find anywhere else.

**The production process can be broken down into these key components:**

- Webinar strategy
- Sales alignment
- Promotional plan
- Project timeline
- Technology/platform
- Execution
- Post-webinar activities

Effective webinars have specific and measurable goals and cover topics your audience cares about in an engaging and visual manner. Furthermore, a webinar should drive to an action in correspondence with a predetermined goals. Being digital, progression should be tracked and reported accordingly.

**We can:**

- Provide webinar strategy, objectives and topics
- Provide checklist for excellent execution
- Create before and after content
- Execute promotion of webinar
- Advise and implement technical setup
- Co-host
- Report and evaluate
- Create templates and follow-up for your sales team
- And more...

Executing a webinar is half the fun, the real job starts when the webinar is over. Hence, the key to successful webinars is sales and marketing alignment.

[Coupler's how-to guideline to run a Webinar (with free templates)](https://www.couplerhq.com/webinar-template)

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###### Topics: [seminar](https://www.couplerhq.com/capabilities/topic/seminar) [event](https://www.couplerhq.com/capabilities/topic/event) [sales](https://www.couplerhq.com/capabilities/topic/sales) [marketing technology](https://www.couplerhq.com/capabilities/topic/marketing-technology) [webinar](https://www.couplerhq.com/capabilities/topic/webinar)

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